Here’s the strategy I use when times get tough in my business and I need lots of clients. This strategy has never once failed, and I guarantee it will work for you:
- Go to a networking group meeting. Take a notepad.
- Listen carefully to the others as they give their elevator pitch. Take notes.
- When you leave, make sure you have contact information for everyone.
- Over the next week, find at least one referral for each person in the group. Don’t worry about not knowing everyone. That will take care of it’s self.
- Go to next weeks networking meeting. Instead of presenting your company, simply hand out the referrals that you’ve collected and when you are done, say, “I am looking for a few leads myself.”
- Marvel at how many new best friends you have, and get ready to get your business back on track.
You may have noticed, I didn’t even mention elevator pitches. There’s a reason: referrals are currency in a networking economy. Better to pay it forward.
Comments
No one has commented yet.